Is Giulia a true Alfa?
The revival of the Alfa Romeo, the return of the snake, the anti-German is running back, the revenge del’alfblablabla. If you are here to read technical data or poetic/patriotic hymns you can read any post on the main Italian magazines.
Here, today, we try to reach a very specific goal, answering the question: “Is Giulia a true Alfa?”
If you were to address this question to my cousin Gino we would conclude in a moment: “Is there the symbol with the snake? Yes? So ride and do not bother…” Ah, Gino he always knows everything!
With me, with beautiful cars lovers, with alfistas, with teutonic car fans, the matter is different.
Let’s leave alone the “people of FB” that is are able to improvise themselves as industrial designer or creative street art director (basically nothing) in every situations and with any comment.
IS THIS A REAL ALFA?
First, it is necessary to underline where Alfa will revive: worldwide, not only in the US.
Different countries, different cultures, different people, hardly will meet, accept and appreciate, particular objects that have a strong univocal cultural identity.
Easy speaking, trying not to use a vocabulary like that used in the building warnings (usually the most tragic to understand), Put simply, the typical Italian Alfa design MAY not like everywhere.
It might, I said might. For example, 156 (Alfa bestseller car in the last … maybe almost 30 years!) far exceeded sales expectations and succeeded to be loved in the US where, however, wasn’t marketed (missing sales network).
156 was a very innovative car design. Innovations that were later copied by myriads of automotive brands: the cutting of small windows, the comet (a small curvature that introduces the emblem of the brand on the front bumper), the almond-shaped headlights, the rear hidden handle … etc. etc.
But miracles don’t always repeat themselves.
Restyling of 156 lost considerably the appeal to of the innovative Alfa and sales dropped down immediately.
Heir came, the new 159: a great machine. The nose was especially liked, with those so well proportioned lights and impressive tail. Still a valid design … that did not sell.
And please don’t say it because it was mechanically heavy, let’s not. Because at that time in Alfa they guessed especially the increasing of size, providing the D-segment “stretch”, to which they added (perhaps not with a perfect timing) appropriate engines.
Why 159 no but 156 yes?
1) 156 brought innovations, 159 revisited those innovations (and not all).
2) A4, Class C, Series 3 were far years ago compared to 156 (or 156 was ahead, as you want), but when Alfa left 159 the german rivals (and so premium rivals, a substantial difference from the popular rivals such as Passat or Mondeo) were already updated.
Let’s not digress, back to the point: “MAY not like everywhere.”
With 156 they dared, with good results.
With 159 they tried to dare (but the designer Walter de Silva was no longer available). They didn’t like it.
Obviously what I wrote is based on sales data, which are the ones that count.
And this Giulia?
Now We explore another important point: WHO COPIED WHO.
But before let’s discover a new word! How beautiful!
Benchmarking: continuous process of measuring products / services / processes through comparison with the best competitors or business leader.
To see if we understand it, let’s insert it in a sentence! Fantastic!
The car brands use benchmarking to improve their results.
We own good!
However Not good to understand this concept into reality.
They said it looks like a Jaguar, which has a bit of Audi, they said that the lateral side is from BMW but it has traces of Mazda too.
If the theory of “who does everything does nothing” is valid, then we could say that “who looks like everyone looks like…“.
I call my cousin to hear his opinion about it: “Well, although they call it Alfa Harlequin I don’t give a f…” Ah, Gino he always knows everything!
It’s clear, very clear, which is an Alfa dominated by all the stylistic influences that have been successful in the world market. Because it’s an Alfa with a specific purpose: to sell the prestige of one of the most valuable brands in the world.
Attention please: to sell, not to represent!
The 4C is made for represent the prestige of the brand, but it is obvious that there isn’t a car designed for high volume sales.
The Giulia is made to sell the prestige of the brand, not to be confused with sell off!
Operationally, the designers had to create a line that captures interested glances without betraying the Alfa soul.
Please don’t see who copied from whom: the Mazda copied from BMW, which was inspired by Alfa (like BMW said on several occasions in the past) that it imitated Audi who took inspiration from Maserati that … until the Ford T (which even that …).
In the ’60s it was full of cars with the rear “with flippers”, but they weren’t copies! Simply stylistic interpretations fell through the values that have filled the spirit of the brand.
The new Giulia is the representation of the Alfa Romeo point of view about nowadays D segment. It’s an actual Alfa, modern, perfectly in tune with the current design reinterpreted in Alfa key (the great trialogue in front, the upwards tail, the cambered rear…).
And don’t forget the most important thing!
Although (no accounting for tastes) beautiful, Alfas put the external beauty in second position.
First of all there is the agreement between driver and car, as it was an extension of the limbs of those sitting at the wheel.
About this I still can’t express myself. None of us can.
We can do it with papers. But these papers don’t sing, not like the sound of the new V6.
Again I ask my cousin what he thinks of the new Alfa and he said to me: “Danny, you must understand that in order to recognize an Alfa there is little thing to know… is there space for the front license plate? No? Then it’s an Alfa!
Ah, Gino, he always knows everything!
Preuzeto sa: http://www.carcanbeart.com